TruePuff is an enterprise authentication platform designed specifically for cannabis brands. We help you fight counterfeits, build consumer trust, and protect your reputation—all while respecting consumer privacy.
The cannabis industry faces a serious counterfeiting problem. Fake products harm consumers, damage brand reputations, and cost companies millions in lost revenue. Worse, counterfeit cannabis products can contain dangerous substances that put consumers at risk.
Traditional anti-counterfeiting solutions are expensive, complex, and require consumers to download apps or create accounts. Most people won't bother.
TruePuff is different. We make verification instant and frictionless. A simple QR scan shows consumers whether a product is authentic—no app, no account, no hassle.
From registration to protection in six simple steps.
Sign up and verify your domain ownership. We use DNS verification to ensure you control the brand you claim.
Add your SKUs and generate unique QR codes. Each code is cryptographically signed and linked to your brand.
Print QR codes on your product packaging. We support various formats for different printing methods.
Customers scan to instantly verify authenticity. They see your branded page with product details and lab results.
Our system monitors every scan for fraud patterns. You get alerts when something suspicious is detected.
Use our intelligence to protect your brand. Track counterfeits, collect evidence, and shut down bad actors.
Everything you need to protect your brand and build consumer trust.
Every product gets a unique, cryptographically signed QR code. When scanned, consumers instantly see whether the product is authentic.
Our system monitors every scan for suspicious patterns. We catch counterfeits by analyzing location, timing, and scan behavior.
Advanced machine learning analyzes scan data to identify threats before they become problems. Get actionable intelligence about your brand.
Upload Certificates of Analysis and display lab results directly on verification pages. Build trust with transparent product information.
Organize products by production batch for complete traceability. Track manufacturing dates, expiry, and batch-specific COAs.
Monitor threats to your brand across the market. Track counterfeit reports, take action against bad actors, and protect your reputation.
Empower your customers to report suspected counterfeits. Crowdsourced protection with built-in evidence collection.
Understand how your products move through the market. Geographic heatmaps, time-series data, and engagement metrics.
Your brand, front and center. Custom domains, colors, and messaging. Consumers see your brand, not ours.
Real-time notifications for every scan event. Integrate with your existing systems for instant updates.
Add verification directly to your website. Customizable widgets that match your brand design.
Invite your team with role-based permissions. Control who can access what with admin, manager, and viewer roles.
We believe in protecting consumer privacy. TruePuff never collects personally identifiable information from consumers who scan your products. We track anonymized scan metadata for analytics and fraud detection, but we never know who your customers are.
We don't ask for names, emails, or phone numbers from consumers.
Scan data is aggregated and anonymized for your reports.
No cookies, no fingerprinting, no cross-site tracking of consumers.